ANNOTATED BIBLIOGRAPHY
-The Live Export Trade-
The issue of the live export trade
has found itself a recurring news item throughout the country since early 2011.
Initiated by ABC’s ‘Four Corners’ report on Australia’s live cattle exports to
Indonesian abattoirs, it has had an enormous amount of media coverage across a
multiple number of mediums. This and the fact that it is a debate with two very
intense sides makes it both a suitable and interesting topic to analyse in
relation to the journalistic articles, reports and interviews that surround it.
ABC News Online. (2011, May 30). ‘Doco reveals Australian cattle tortured
overseas’. Sydney Australia: Australian Broadcasting Corporation. Accessed
11th October 2012: http://www.abc.net.au/news/2011-05-30/doco-reveals-australian-cattle-tortured-overseas/2737644
Anne Worthington is an experienced
journalist having worked for the ABC on its program ‘Four
Corners ’. Jointly receiving a Walkley gold award in 2011 for her
combined journalistic excellence that went into helping produce the television report
titled ‘A Bloody Business’, an
investigation into the live export of cattle from Australia to Indonesian
abattoirs, Worthington’s credibility is unquestionable. Looking at her written
report featured on the ABC News website titled ‘Doco reveals Australian cattle tortured overseas’, a number of
journalistic techniques are employed to enhance her piece. The uses of the
graphic images of beasts about to be slaughtered are placed among the text
to effectively draw in and hold audiences attention. In contrast to this is the Western
Australian Country Hour radio segment, which due to its different medium, uses
interviewing and presenting techniques including voice modulation, pitch and
other sound variations to convey its messages regarding the live export trade. As
with the ABC television news report, the decision to include a number of
interview quotes and exerts is another extremely significant technique as it provides
support for what the journalist is saying from reliable, informative and
credible sources. Written with select audiences in mind, the brief nature of
the article allows it to get straight to the point and to avoid embellishing
the topic so as to provide a clear cut piece which in turn allows for
the audience to develop their own feelings towards the live export issue. This is in contrast to the other two forms of media which generally have an affect on
people 's opinions, depending upon which side of the debate they feel a stronger association
with the motives behind, due to the journalistic vice they both employ of playing on human
emotion to make a story a success.
ABC Rural. (2012, October 9). WA Country Hour [Radio broadcast]. Perth , Australia :
Australian Broadcasting Corporation. Accessed 11th October: http://www.abc.net.au/rural/wa/content/2012/10/s3607071.htm
ABC Television. (2011, May 30). Four Corners ‘A Bloody Business’. Sydney , Australia .
Australian Broadcasting Corporation. Accessed 11th October: http://www.abc.net.au/4corners/special_eds/20110530/cattle/
Having worked abroad at the BBC in the UK, for the SBS
and ABC in Australia as well as having been awarded numerous accolades for her
investigative prowess, Sarah Ferguson with her ‘Four Corners’ report on the live
export trade, 'A Bloody Business', is a cut above the rest. The use of explicit imagery by
way of extensive film shots of the cruel treatment of the cattle within the
Indonesian abattoirs throughout the report makes, as she puts it, ‘even the hardest
viewer squirm’ Ferguson’s dry and distasteful tone matched by her horrified
expression as she is filmed reporting from within the abattoirs is a powerful
technique employed by the ABC crew and effectively captures audiences attention
and does not let them go out of sheer weight of the issue at hand. In contrast
to this, the simplicity of the text presented in the written report by Anne
Worthington and the lack of the visual medium to complement and help portray
the story means that it is not as engaging to as large an audience as the
television show. Within saying this it does, however, divulge its point a lot
faster taking only a few minutes to be read as opposed to the lengthy viewing
of the four corners program. This obvious difference is a reflection of the varying audiences each medium is intended for.
Wien, C. (2005). ‘Defining
Objectivity within Journalism’. Nordicom Review, 2, 3-15.
The article titled ‘Defining Objectivity within
Journalism’, written by Charlotte Wien, effectively explores the relationship
between the journalism profession and its pursuit for truth and fact amidst
opinion and bias. Wien comments on the importance of journalism as being
reality, being centred and focused upon what actually happened or is going to
happen, as opposed to unrealistic representations and stories. Whilst the
embellishment of elements within journalism is inevitable due to the way in
which it has the potential to turn a bland bunch of facts into an interesting
read and thus engages audiences, it is important to ensure this is not over
done and that the truth of situations and occurrences remains at the heart of
reports. Wien also makes note of the difficulty associated with
operationalising objectivity in the everyday due to inherent bias’ and
contextual influences each journalist is unable to escape. Within accepting
this, however, Wien reiterates the remaining significance of keeping
objectivity as a goal and something that must be continuously strived for so as
to allow the audience to make up its own mind regarding those issues and topics
being reported on. It is presented in the article by Wien that journalists
should try to keep in mind not to be misleading, assert only true and essential
things and be thorough in order to write and create a balanced, quality piece
of work.


No comments:
Post a Comment